Many marketing tools and sales techniques exist to help business sell to the public. But the general public buys differently than business, so you must use different strategies to be successful. There are several keys to connecting with B2B prospects combining Internet technology and basic marketing principles: Help your customers [...]
A small business website has the potential to make or break your reputation. Whether you do business exclusively online or you market your brick and mortar business, you need a good looking website. Unfortunately, there are many opportunities to make mistakes with a small business website. A website makes an [...]
Productivity is a major concern in the modern workplace. Without this efficiency, your business will stagnate and lose its competitiveness. But, productivity doesn’t exist in a vacuum. Satisfied employees are more likely to be productive, so you need to hire people who are a perfect match for the job and [...]
What if Michael Scott of "The Office" was into social media? We hope you like our "tongue-in-cheek" look at small business social media marketing through this spoof of The Office & Michael Scott.
No matter what type of business you’re in, you want to sell more. By selling more, you’ll increase your profits, increase your market presence and see better results. However, you don’t have to rely on spending more money on advertising to see greater returns. These three secrets to positioning will [...]
It’s no doubt that small business owners are hard working people. It takes a lot of focus, dedication and hard work to venture out on your own and start your own business. However, many small business owners make the mistake of spending too much time working in their business instead [...]
So you’ve got a great business idea and need some money to get going? Venture capital could be just the solution you’re looking for…if you know how to approach investors the right way. Get a crash course in venture capital basics in the following points. Who – Venture capitalist firms [...]
Branding is a new term for an old collection of principles that have been part of successful business building for years. By branding your business, you are increasing the public’s knowledge of your company and creating a “personality” for your business that will earn your credibility and loyalty. If you [...]
No matter what the size or age of your business, you need a business plan to stay organized. A business plan is a collection of documents that detail the current state of your business and your plans for future growth. Most often businesses will develop a business plan in order [...]
Every business has a different cycle based on industry, size, and other factors, but when it comes to paying taxes, there are a lot of common requirements and issues that small to medium-size businesses face each year. We recently finished a very busy tax season, and afterwards, many business owners suffered from something I [...]
