The importance of social media is so pervasive that it’s hard to overstate just how much it can do for a business. With hundreds of millions of users around the world, social media sites have become a place to learn about everything from which clothes are in style to which exterminators are reliable.
There are many ways to cut costs in a business (like using a shared office space), but cutting out a reliable social media presence should never be one of them! There should always be someone in charge of your social media messages, ensuring that there is someone there to address complaints, take off offensive messages when needed, and keep people informed of new developments in the company. […]