Make Better Decisions

A recent study in Psychological Science sheds light on an interesting way to make better decisions. According to research conducted by the University of Twente in the Netherlands, people make better decisions when they have to “go.” Researchers had study participants drink five cups of water and then answer a series of questions forty minutes later. The participants were more likely to make better choices when their bladders were full.

But rather than wait until your decision makers have to “go” to make decisions, there are other ways that can drive great decision making for your organization. Good decisions are critical in leading a business toward success, so owners and managers should pay close attention to these keys. […]

By |April 5th, 2011|Entrepreneurs|0 Comments

"The Office" Spoof (Part II): Social Media for Small Business

Back by popular demand, Keith roams the office congratulating his staff on the progress they’ve made in Social Media since we last visited his Pacific Business Centers location in Cupertino, California. We hope you like our “tongue-in-cheek” look at The Office & Michael Scott, Office Space, Social Media, Social Networking, Facebook, LinkedIn and Twitter.

If you missed Part I, check it out here!


By |February 22nd, 2011|Entrepreneurs|0 Comments

Five Work-Life Balance Tips for Decision Makers

There’s a lot on your plate when you are CEO/Owner/Head Honcho of your own business. Taking responsibility for your business and every decision can be both empowering and draining. If you love what you do and are passionate about making your business a success, it can sometimes be hard to balance your work life and your home life. In fact, without careful planning you can find yourself so focused on your business that you forget to nurture your relationships and your own sense of well-being.

Whether a solo professional or CEO of a growing company, you need to take time to balance your life. Without time to relax and restore, you’ll find yourself stretched beyond the limit – unable to make the right decisions, unable to be fully involved in your business or your life. […]

By |January 25th, 2011|Entrepreneurs|0 Comments

Four Strategies for Productive Meetings

Business can’t get done without productive meetings, but a CEO or manager can run into problems moving forward with your team. Unfocused debates waste time and stall important decisions, decisions that are critical to the success of your business. Although discussion and reasoning should be a part of any decision making process, there has to be resolution at some point. If you have experienced slowdowns in making major decisions, you know the troubles that pointless debating can cause. Breaking through these logjams can help you move forward and get more done. […]

By |November 2nd, 2010|Entrepreneurs|0 Comments

Four Low Cost, High Impact Marketing Ideas

Marketing materials emphasize your brand and pre-sell your prospects. If you have a limited budget for your marketing, or just want to get the biggest bang for your marketing buck, there are four pieces of marketing collateral that you should focus on. These choices are low-cost and high-impact. They’ll create a memorable mark and brand your business without breaking the bank.

Business cards

This should be Number One on your list of marketing materials. Business cards are helpful in numerous situations and can be one of the first encounters clients have with your business brand. There’s no excuse not to have business cards. You can order inexpensive but professional looking cards from VistaPrint, or Overnight Prints. […]

By |October 7th, 2010|Entrepreneurs|0 Comments

Networking Your Way to Success: Seven Tips for Effective Networking in a Tough Economy

With the economy stabilized but still not back to normal, it’s more important now than ever to rely on your business relationships. Effective networking helps you land more clients, increase your business reach and find new opportunities without spending more of your precious budget dollars. If you’re new to networking, or just want to brush up on your skills, here are seven tips:

  1. Keep your priorities in mind while networking.
    Networking should be a mutually beneficial activity for both you and the people you’re networking with. It’s not a good idea to go into the process for purely selfish reasons. If you’re only it in for your own gain, people aren’t going to trust you.
  2. […]

By |October 4th, 2010|Entrepreneurs|0 Comments

Small Business B2B Marketing

Many marketing tools and sales techniques exist to help business sell to the public. But the general public buys differently than business, so you must use different strategies to be successful. There are several keys to connecting with B2B prospects combining Internet technology and basic marketing principles:

Help your customers become experts on what you offer.

People don’t know how much they need your business until they know all you can do for them. No matter what type of B2B business, prospects need to be educated on the ins and outs of what you offer. As they become knowledgeable and confident about what you can offer them, they are more likely to buy. Think about it this way – if a general consumer walks into a pet store looking for a fish, they are more likely to buy the 60 gallon saltwater tank filled with exotic fish if they know that hobby can involve more than a ten cent goldfish and a bowl of water. This applies to your B2B marketing as well. Educate your prospects and they’ll feel more comfortable buying. […]

By |September 28th, 2010|Entrepreneurs|0 Comments

Five Fatal Small Business Web Design Mistakes

A small business website has the potential to make or break your reputation. Whether you do business exclusively online or you market your brick and mortar business, you need a good looking website. Unfortunately, there are many opportunities to make mistakes with a small business website. A website makes an instant impression on your website visitors, and without the right website approach, you will lose visitors as soon as they land on your page.

If you want a website that converts visitors into customers and represents your company well, avoid these common mistakes: […]

By |September 22nd, 2010|Entrepreneurs|0 Comments

How to Hire (and Keep) Productive Employees

Productivity is a major concern in the modern workplace. Without this efficiency, your business will stagnate and lose its competitiveness. But, productivity doesn’t exist in a vacuum. Satisfied employees are more likely to be productive, so you need to hire people who are a perfect match for the job and create conditions that lead to more satisfied employees.

For the hiring process:

  • Write a clear description of the job. Include logistical details of the position including each task required, as well as the values and behaviors that would be best suited for the position.
  • […]

By |September 1st, 2010|Entrepreneurs, Job Seekers|0 Comments

Funny Video: "The Office" & Social Media

What if Michael Scott of “The Office” was into social media?  We hope you like our “tongue-in-cheek” look at small business social media marketing through this spoof of The Office & Michael Scott.

By |August 16th, 2010|Entrepreneurs|0 Comments