No matter what type of business you’re in, you want to sell more. By selling more, you’ll increase your profits, increase your market presence and see better results. However, you don’t have to rely on spending more money on advertising to see greater returns. These three secrets to positioning will not only help you sell more products or services, but will also help you transform your organization into one which provides true support and benefit to your clientele. (Now that is a win-win!)
1. Position your company as selling solutions and not selling products.
When someone buys a widget, they aren’t really looking for a widget, they are looking for the solution that the widget brings. Accounting services are a solution to the nightmare of dealing with your own books. Shared office space is the solution to trying to keep your costs of business small while still looking professional. Help your customers honestly evaluate your product to see if it is a solution for them. After all, if your product isn’t a solution for someone, why would you want to sell it to them? […]