According to Bloomberg’s article by James Nash “Reno wants to be Silicon Valley’s back office,” Reno, Nevada is mapping out the second act of its American life. We wholeheartedly agree! In fact, our observation post in downtown Reno tells us it is already the case.
We see it in our own center, with our IT start ups, HR companies, economic accelerator efforts as well as attorneys, financial planners and the like. We agree with the quote in the Bloomberg article, “Its
[Reno] got that ‘things are happening’ feel to it.”
Reno is the perfect business solution for those anyone looking for work-life balance: outdoor enthusiasts drawn to the recreation of the greater Lake Tahoe area and a tempered, yet seasonal climate, of the high desert; those wanting an entrepreneur economy bolstered by a relatively low cost of living and a burgeoning university and, of course, the benefits of looser business and tax regulations that Nevada is known for.
Things ARE happening in Reno!