JLL and CBRE have predicted that 30% of office space in the US will be occupied by coworking activities within a decade or so. Today coworking constitutes no more than 5% of office space, which points to the strategic importance of coworking solutions for landlords.
Vacancy rates remain elevated in most major markets, tenant decision cycles are longer, and the era of large 10+ year leases is fading. In this environment, landlords increasingly look to flexible workspace operators to activate their buildings, attract modern occupiers, and create recurring revenue streams that outperform traditional leasing.
But not all coworking operators are created equal. For landlords who want a true partnership, one grounded in operational expertise, financial alignment, and a proven regional track record, Pacific Workplaces (PAC) is uniquely positioned to deliver.
Here’s why partnering with Pacific Workplaces is a smart move for commercial real estate owners today.
1) PAC Delivers a Turnkey Coworking Solution for Landlords with a Zero Learning Curve
Coworking is deceptively complex. It blends hospitality, technology, sales, marketing, HR, real estate operations, legal compliance (especially for virtual offices and members in the legal field), and daily customer service. Many landlords find this out too late when trying to build their own flexible workspace offering.
PAC brings 20+ years of running profitable coworking and flexible office centers across Northern California and Nevada. This includes:
- Private office membership management
- Flexible and hybrid workforce solutions
- Virtual office services compliant with industry regulations
- Conference room scheduling and revenue optimization
- Front desk staffing and hospitality services
- Community building and tenant satisfaction programs
For landlords, this means no operational risk, no hiring burden, and no need to acquire specialized expertise. PAC handles everything.
2) A Partnership Model That Aligns Financial Interests
Pacific Workplaces prefers management agreements and revenue-sharing partnerships, subject to a minimum level of performance which can be constructed as a lease. This model is significantly more landlord-friendly because it:
- Reduces landlord risk
- Ensures transparent P&L performance
- Provides ongoing alignment on occupancy, revenue, and cost control
- Enables more flexible long-term planning
Landlords retain ownership of the real estate while PAC operates the business, working for the landlord, to maximize the asset’s performance.
3) A Track Record of Strong, Sustainable Occupancy
PAC has operated successfully through every market cycle, from the dot-com crash to the Great Recession and COVID, and consistently demonstrated:
- Highest retention rate of office members in the industry
- Stable virtual office subscription revenue
- Steady demand for meeting rooms
- Low churn thanks to responsive service and community culture
Our network-wide occupancy performance outpaces most national operators, while operating in the most difficult market in the US the last 5 years, the San Francisco Bay Area.
Landlords benefit from a more resilient income stream that smooths volatility.
4) Market Activation: Coworking Attracts Traffic and Increases Building Appeal
A professionally run coworking space brings daily foot traffic, community events, tours, and meetings, turning a quiet lobby into a vibrant entry point. Benefits include:
- More lively common areas
- Higher tenant satisfaction
- Better building reputation
- More leasing activity for the rest of the property
Coworking becomes a marketing engine for the building itself, especially for smaller tenants who may start with flexible space before graduating into traditional suites upstairs.
5) A Loyal Customer Ecosystem and Tenant Demand You Don’t Have Today
Pacific Workplaces has deep roots in the professional services sector, especially:
- Attorneys
- Financial advisors
- Consultants
- Tech and remote workers
- Healthcare support providers
- Startups and small businesses
- Enterprise workers in a hosted satellite office
Many of these groups rely specifically on the compliance, service level, and community atmosphere PAC provides. Landlords tapping into this tenant base gain exposure to a demand pool they wouldn’t attract through traditional leasing alone.
6) Local Market Knowledge + Regional Brand Strength
PAC’s network strategy is focused—not global, not scattered. Our success in Northern California and Nevada stems from:
- Regional operational excellence
- Local marketing expertise
- Partnerships with business associations, chambers, and referral networks
- Deep understanding of West Coast workplace behaviors
This gives landlords a partner that knows how to execute in their market, not a generic national operator trying to scale a one-size-fits-all model.
7) Building Owners Retain Control Without Operational Burden
With a PAC partnership:
- Landlords maintain brand integrity
- Landlords maintain control over their asset
- PAC handles operations, staffing, sales, marketing, and technology
- The space remains flexible, allowing repositioning over time
This level of control is impossible in a standard lease with a coworking tenant, where the operator effectively takes over and the landlord becomes a passive observer.
8) A Long-Term Strategy for the Hybrid Work Era
Coworking is no longer a niche category, it’s a core part of corporate real estate strategy. Enterprises now seek:
- Day offices
- Monthly conference room access
- Hybrid memberships
- Hub-and-spoke offices near employee homes
PAC is positioned to serve this shift, helping landlords offer solutions that meet modern expectations and compete with national operators without giving up control or taking on risk.
A Smarter Approach to Flex Workspace
Commercial office buildings need new tools to stay competitive. Flexible workspace, when operated correctly, can significantly increase an asset’s income stability, expand its tenant mix, and revitalize its common areas.
But choosing the right operating partner matters.
Pacific Workplaces provides landlords with:
- A seasoned operator
- A financially aligned partnership model
- High operational standards
- A recognized regional brand
- A reliable revenue stream
- A solution that fits today’s hybrid world
For landlords looking to differentiate their assets and future-proof their portfolios, partnering with Pacific Workplaces to jointly develop and operate coworking space is not just a good idea—it’s a strategic advantage.
Flexible workspaces are the future of commercial real estate. Pacific Workplaces offers coworking solutions for landlords ensuring their buildings remain competitive, attractive, and profitable. Ready to future-proof your portfolio? Contact Pacific Workplaces today to learn more about how we can help you achieve your goals.