The recent government cutbacks on all levels – city, state, and federal – would be enough to make any entrepreneur nervous, but they don’t have to make you nervous. As long as you’re willing to stay flexible (which is a given when you use a serviced office or virtual office) [...]
You started your business with the highest of hopes. You expected the best. You followed through with your plans – but your results have been a little less than impressive. It’s time to take stock and decide how your business can re-launch to increase your profits and your level of success. Re-launching your business [...]
A successful relationship with your client is a surefire way to be in business now and long into the future. To build and maintain these relationships, you’ve got to take steps to not only deliver excellent customer service but deliver it in such a way that you can distinguish yourself [...]
Value propositions are essential in marketing your business in a clear and concise way. But far too few small businesses and entrepreneurs have a value proposition. Positioning yourself this way in today’s crowded business marketplace is more important than ever. The Internet has made it possible for small businesses to [...]
A recent study in Psychological Science sheds light on an interesting way to make better decisions. According to research conducted by the University of Twente in the Netherlands, people make better decisions when they have to “go.” Researchers had study participants drink five cups of water and then answer a series of questions forty minutes [...]
Back by popular demand, Keith roams the office congratulating his staff on the progress they’ve made in Social Media since we last visited his Pacific Workplaces location in Cupertino, California. We hope you like our “tongue-in-cheek” look at The Office & Michael Scott, Office Space, Social Media, Social Networking, Facebook, [...]
There’s a lot on your plate when you are CEO/Owner/Head Honcho of your own business. Taking responsibility for your business and every decision can be both empowering and draining. If you love what you do and are passionate about making your business a success, it can sometimes be hard to [...]
Business can’t get done without productive meetings, but a CEO or manager can run into problems moving forward with your team. Unfocused debates waste time and stall important decisions, decisions that are critical to the success of your business. Although discussion and reasoning should be a part of any decision [...]
Marketing materials emphasize your brand and pre-sell your prospects. If you have a limited budget for your marketing, or just want to get the biggest bang for your marketing buck, there are four pieces of marketing collateral that you should focus on. These choices are low-cost and high-impact. They’ll create [...]
With the economy stabilized but still not back to normal, it’s more important now than ever to rely on your business relationships. Effective networking helps you land more clients, increase your business reach and find new opportunities without spending more of your precious budget dollars. If you’re new to networking, [...]
