Attending trade shows can be a necessary evil or a wonderful opportunity to network with potential suppliers and customers to build your business. If your goal is to make the most of the multiple opportunities attending a trade show can present, check out these tips for surviving your first or [...]
Like a handful of other social networking sites, Twitter has become one of the most useful sites for creating a following for your business. It’s free, it’s easy to use, and there is no limit to how far your marketing message can go. With the help of these tools, you can attract thousands of [...]
Value propositions are essential in marketing your business in a clear and concise way. But far too few small businesses and entrepreneurs have a value proposition. Positioning yourself this way in today’s crowded business marketplace is more important than ever. The Internet has made it possible for small businesses to [...]
Back by popular demand, Keith roams the office congratulating his staff on the progress they’ve made in Social Media since we last visited his Pacific Workplaces location in Cupertino, California. We hope you like our “tongue-in-cheek” look at The Office & Michael Scott, Office Space, Social Media, Social Networking, Facebook, [...]
Marketing materials emphasize your brand and pre-sell your prospects. If you have a limited budget for your marketing, or just want to get the biggest bang for your marketing buck, there are four pieces of marketing collateral that you should focus on. These choices are low-cost and high-impact. They’ll create [...]
Many marketing tools and sales techniques exist to help business sell to the public. But the general public buys differently than business, so you must use different strategies to be successful. There are several keys to connecting with B2B prospects combining Internet technology and basic marketing principles: Help your customers [...]
A small business website has the potential to make or break your reputation. Whether you do business exclusively online or you market your brick and mortar business, you need a good looking website. Unfortunately, there are many opportunities to make mistakes with a small business website. A website makes an [...]
What if Michael Scott of "The Office" was into social media? We hope you like our "tongue-in-cheek" look at small business social media marketing through this spoof of The Office & Michael Scott.
No matter what type of business you’re in, you want to sell more. By selling more, you’ll increase your profits, increase your market presence and see better results. However, you don’t have to rely on spending more money on advertising to see greater returns. These three secrets to positioning will [...]
Branding is a new term for an old collection of principles that have been part of successful business building for years. By branding your business, you are increasing the public’s knowledge of your company and creating a “personality” for your business that will earn your credibility and loyalty. If you [...]
