In any business, conflicts will arise. Whether these are personal conflicts or other conflicts (supplier issues, etc.), knowing how to deal with them can be difficult, and sometimes, as a way of reaction, entrepreneurs will just brush problems under the rug and ignore them. However, this is probably one of [...]
A recent study in Psychological Science sheds light on an interesting way to make better decisions. According to research conducted by the University of Twente in the Netherlands, people make better decisions when they have to “go.” Researchers had study participants drink five cups of water and then answer a series of questions forty minutes [...]
With the economy stabilized but still not back to normal, it’s more important now than ever to rely on your business relationships. Effective networking helps you land more clients, increase your business reach and find new opportunities without spending more of your precious budget dollars. If you’re new to networking, [...]
Many marketing tools and sales techniques exist to help business sell to the public. But the general public buys differently than business, so you must use different strategies to be successful. There are several keys to connecting with B2B prospects combining Internet technology and basic marketing principles: Help your customers [...]
Productivity is a major concern in the modern workplace. Without this efficiency, your business will stagnate and lose its competitiveness. But, productivity doesn’t exist in a vacuum. Satisfied employees are more likely to be productive, so you need to hire people who are a perfect match for the job and [...]
It’s no doubt that small business owners are hard working people. It takes a lot of focus, dedication and hard work to venture out on your own and start your own business. However, many small business owners make the mistake of spending too much time working in their business instead [...]
Every business has a different cycle based on industry, size, and other factors, but when it comes to paying taxes, there are a lot of common requirements and issues that small to medium-size businesses face each year. We recently finished a very busy tax season, and afterwards, many business owners suffered from something I [...]
Startups are the fuel that powers the global economy with over half a million new businesses created each year. However, 50% of these startups fail within the first 4 years – a harsh statistic that weighs on any entrepreneur. What can you do as an entrepreneur to keep your startup [...]
Writing a good press release may be a Fine Art, but it also isn’t Rocket Surgery. Any seasoned PR professional will tell you that the real key is to approach the press release process from the point of view of a journalist. The journalist’s world is commonly filled with short [...]
Small Business Marketing Tip: Google Maps 80% of searches for products and services take place on a search engine. For many small businesses and local businesses, the expense of pay per click advertising and the competition of search rankings can be a barrier to entry. However, through Google Maps, small and local businesses can appear [...]
