You started your business with the highest of hopes. You expected the best. You followed through with your plans – but your results have been a little less than impressive. It’s time to take stock and decide how your business can re-launch to increase your profits and your level of success. Re-launching your business [...]
A recent study in Psychological Science sheds light on an interesting way to make better decisions. According to research conducted by the University of Twente in the Netherlands, people make better decisions when they have to “go.” Researchers had study participants drink five cups of water and then answer a series of questions forty minutes [...]
There’s a lot on your plate when you are CEO/Owner/Head Honcho of your own business. Taking responsibility for your business and every decision can be both empowering and draining. If you love what you do and are passionate about making your business a success, it can sometimes be hard to [...]
Many marketing tools and sales techniques exist to help business sell to the public. But the general public buys differently than business, so you must use different strategies to be successful. There are several keys to connecting with B2B prospects combining Internet technology and basic marketing principles: Help your customers [...]
Productivity is a major concern in the modern workplace. Without this efficiency, your business will stagnate and lose its competitiveness. But, productivity doesn’t exist in a vacuum. Satisfied employees are more likely to be productive, so you need to hire people who are a perfect match for the job and [...]
It’s no doubt that small business owners are hard working people. It takes a lot of focus, dedication and hard work to venture out on your own and start your own business. However, many small business owners make the mistake of spending too much time working in their business instead [...]
Branding is a new term for an old collection of principles that have been part of successful business building for years. By branding your business, you are increasing the public’s knowledge of your company and creating a “personality” for your business that will earn your credibility and loyalty. If you [...]
Twitter, Facebook and LinkedIn are all the rage, but for most businesses Outlook is a still the tool that they cannot live without. E-mail is so integrated into our lives we don’t even think about the impact it has on how we do business. But did you know that the [...]
Startups are the fuel that powers the global economy with over half a million new businesses created each year. However, 50% of these startups fail within the first 4 years – a harsh statistic that weighs on any entrepreneur. What can you do as an entrepreneur to keep your startup [...]
Writing a good press release may be a Fine Art, but it also isn’t Rocket Surgery. Any seasoned PR professional will tell you that the real key is to approach the press release process from the point of view of a journalist. The journalist’s world is commonly filled with short [...]
