Productivity is a major concern in the modern workplace. Without this efficiency, your business will stagnate and lose its competitiveness. But, productivity doesn’t exist in a vacuum. Satisfied employees are more likely to be productive, so you need to hire people who are a perfect match for the job and [...]
It’s no doubt that small business owners are hard working people. It takes a lot of focus, dedication and hard work to venture out on your own and start your own business. However, many small business owners make the mistake of spending too much time working in their business instead [...]
Branding is a new term for an old collection of principles that have been part of successful business building for years. By branding your business, you are increasing the public’s knowledge of your company and creating a “personality” for your business that will earn your credibility and loyalty. If you [...]
Writing a good press release may be a Fine Art, but it also isn’t Rocket Surgery. Any seasoned PR professional will tell you that the real key is to approach the press release process from the point of view of a journalist. The journalist’s world is commonly filled with short [...]
Small Business Marketing Tip: Google Maps 80% of searches for products and services take place on a search engine. For many small businesses and local businesses, the expense of pay per click advertising and the competition of search rankings can be a barrier to entry. However, through Google Maps, small and local businesses can appear [...]
Moving into office space is a coming-of-age moment for any startup. However, decisions made regarding your first office space can become an asset or can become a weight that dooms what would be an otherwise successful venture. As a shared office space provider working with start ups, there are four common mistakes that we caution [...]
Values Based Initiatives Inc. is an unusual company I came across in a recent trip to upstate New York. In this trip I met with local leaders who share a vision of building a physical, technological, and educational infrastructure designed to accommodate The Future of Work in the Adirondacks Mountains [...]
