Small Business Marketing Tip: Google Maps 80% of searches for products and services take place on a search engine. For many small businesses and local businesses, the expense of pay per click advertising and the competition of search rankings can be a barrier to entry. However, through Google Maps, small and local businesses can appear [...]
Moving into office space is a coming-of-age moment for any startup. However, decisions made regarding your first office space can become an asset or can become a weight that dooms what would be an otherwise successful venture. As a shared office space provider working with start ups, there are four common mistakes that we caution [...]
Values Based Initiatives Inc. is an unusual company I came across in a recent trip to upstate New York. In this trip I met with local leaders who share a vision of building a physical, technological, and educational infrastructure designed to accommodate The Future of Work in the Adirondacks Mountains [...]
The secret isn’t really a secret at all – it boils down to Business 101. What makes the difference between businesses that just survive and those that thrive is really an application of strategic business principles. The two core principles that bear the fruit of success – even in difficult [...]
