A small business website has the potential to make or break your reputation. Whether you do business exclusively online or you market your brick and mortar business, you need a good looking website. Unfortunately, there are many opportunities to make mistakes with a small business website. A website makes an [...]
No matter what type of business you’re in, you want to sell more. By selling more, you’ll increase your profits, increase your market presence and see better results. However, you don’t have to rely on spending more money on advertising to see greater returns. These three secrets to positioning will [...]
As a business owner, you’re in the position where getting things done is an absolute necessity. If you’re not familiar with the book “Getting Things Done”, it’s a nonfiction book by David Allen that focuses on being more productive, no matter what your industry or your work function. It’s designed [...]
No matter what the size or age of your business, you need a business plan to stay organized. A business plan is a collection of documents that detail the current state of your business and your plans for future growth. Most often businesses will develop a business plan in order [...]
A sports coach pushes an athlete to achieve optimum performance, provides support when exhausted, and teaches the athlete to execute plays that the competition does not anticipate. A sporting coach will have you run more laps than you feel like. A sporting coach will tell it like it is. And, a [...]
Writing a good press release may be a Fine Art, but it also isn’t Rocket Surgery. Any seasoned PR professional will tell you that the real key is to approach the press release process from the point of view of a journalist. The journalist’s world is commonly filled with short [...]
Small Business Marketing Tip: Google Maps 80% of searches for products and services take place on a search engine. For many small businesses and local businesses, the expense of pay per click advertising and the competition of search rankings can be a barrier to entry. However, through Google Maps, small and local businesses can appear [...]
Values Based Initiatives Inc. is an unusual company I came across in a recent trip to upstate New York. In this trip I met with local leaders who share a vision of building a physical, technological, and educational infrastructure designed to accommodate The Future of Work in the Adirondacks Mountains [...]
Thanks to the plentiful technology we have come to rely on, two things have happened that may or may not be a good thing: just about anyone with a laptop and a product or service to sell can be a small business owner , AND because of said laptop, just about [...]
