A recent study in Psychological Science sheds light on an interesting way to make better decisions. According to research conducted by the University of Twente in the Netherlands, people make better decisions when they have to “go.” Researchers had study participants drink five cups of water and then answer a series of questions forty minutes [...]
There’s a lot on your plate when you are CEO/Owner/Head Honcho of your own business. Taking responsibility for your business and every decision can be both empowering and draining. If you love what you do and are passionate about making your business a success, it can sometimes be hard to [...]
No matter what type of business you’re in, you want to sell more. By selling more, you’ll increase your profits, increase your market presence and see better results. However, you don’t have to rely on spending more money on advertising to see greater returns. These three secrets to positioning will [...]
It’s no doubt that small business owners are hard working people. It takes a lot of focus, dedication and hard work to venture out on your own and start your own business. However, many small business owners make the mistake of spending too much time working in their business instead [...]
A sports coach pushes an athlete to achieve optimum performance, provides support when exhausted, and teaches the athlete to execute plays that the competition does not anticipate. A sporting coach will have you run more laps than you feel like. A sporting coach will tell it like it is. And, a [...]
Many of my clients have inquired recently about the Use Tax letters they have been receiving from the California State Board of Equalization. They want to know what is and how should they respond. What is the California Use Tax? In recent years, more and more purchases of all kinds by businesses and individuals are [...]
As fast as Technology seems to change and advance, year by year that pace quickens even more. Just consider that in the last 10 years, ‘new’ technologies like e-mail and instant messenger have become old hat and now social and business networking sites such as twitter, facebook, and LinkedIn are [...]
Writing a good press release may be a Fine Art, but it also isn’t Rocket Surgery. Any seasoned PR professional will tell you that the real key is to approach the press release process from the point of view of a journalist. The journalist’s world is commonly filled with short [...]
The current economy presents an opportunity for new startups, as well as large corporate entities, to transition to mobile and ‘virtual’ workforces … both out of necessity and a new understanding of the future business landscape. (Read: mobile, flexible, technology based) The trend to cloud-based business operations is undeniable. Unfortunately, the discussion [...]
Small Business Marketing Tip: Google Maps 80% of searches for products and services take place on a search engine. For many small businesses and local businesses, the expense of pay per click advertising and the competition of search rankings can be a barrier to entry. However, through Google Maps, small and local businesses can appear [...]
